Loading…
Loading…
The way people search for businesses online is changing. Earlier, customers mainly depended on Google Search, Google Maps and business directories to find products and services. Today, many people are also using AI platforms like ChatGPT to discover companies, compare services and get recommendations. Recognising this shift, OpenAI has introduced Businesses in ChatGPT, a new feature that allows eligible businesses to claim their profiles, manage business information and understand how they appear in ChatGPT conversations. For companies looking to strengthen their digital presence, this creates another opportunity to explore AI-powered business discovery.
Businesses in ChatGPT is an initiative by OpenAI that helps eligible businesses manage their presence within ChatGPT.
Through a dedicated platform called Business Hub, eligible business owners and authorised representatives can claim their business profiles, update important information and access insights about how people discover their businesses through ChatGPT.
For example, a customer might ask ChatGPT:
Which are the best IT solutions companies in UAE?
Where can I find reliable digital marketing services in Abu Dhabi?
Which companies provide CCTV installation and maintenance?
What are the best software solutions for small businesses?
ChatGPT may provide relevant business information when answering these questions.
Businesses can search for their existing business listing and claim ownership through the Business Hub. Once approved, authorised representatives can manage their business information.
Businesses can provide important information, including:
Business name and description
Website address
Business category
Products and services
Logo and other relevant business details
Keeping this information accurate helps maintain a consistent business presence.
Business Hub provides aggregated insights that can help companies understand how people discover their businesses through ChatGPT.
These may include business mentions, website clicks and discovery topics.
OpenAI has also introduced Business Agents for eligible businesses. These AI-powered agents can answer customer questions using business-provided information, products, services and policies.
Eligible retail businesses can connect product feeds to share product information, pricing and availability, helping customers explore relevant products through ChatGPT.
Businesses can get started through OpenAI's Business Hub.
The general process includes:
Visit the ChatGPT Business Hub.
Sign in to your ChatGPT account.
Search for your business name.
Select the correct business listing.
Complete the available ownership verification.
Complete any required identity verification.
Once approved, manage your available business information and insights.
Availability depends on business location, industry and verification requirements.
Both platforms provide opportunities to improve online business visibility, but they serve different purposes.
Google Business Profile helps businesses appear in Google Search and Google Maps, allowing customers to discover their location, contact information, reviews and services.
Businesses in ChatGPT allows eligible businesses to manage their information within ChatGPT, understand business mentions and website clicks, and access additional AI-powered business features where eligible.
Both can be considered complementary parts of a modern digital marketing strategy.
As AI-powered search continues to develop, businesses need to think beyond traditional online marketing methods.
AlKatef IT Solutions UAE helps businesses strengthen their digital presence through a range of IT and digital marketing services.
With 23 years of experience in the UAE market, AlKatef provides solutions that support business technology and online growth.
Our services include:
Search Engine Optimisation (SEO): Improve website structure, content and search visibility.
Digital Marketing: Develop strategies to strengthen online brand presence.
Website Development: Build professional websites that communicate business services effectively.
IT Support: Support business technology and day-to-day IT requirements.
Networking and CCTV Solutions: Provide technology and infrastructure solutions for businesses.
Software Solutions: Support business operations through suitable software solutions.
As AI-powered discovery becomes another part of the digital landscape, AlKatef IT Solutions UAE encourages businesses to maintain accurate online information, publish useful content and build a strong, consistent digital presence.
Visit https://alkatefitsolutions.ae/ to explore our services.
Customer search behaviour continues to evolve. People are increasingly using conversational AI tools to research companies, understand services and compare available options.
For businesses, this creates a reason to look beyond traditional search engine optimisation.
Maintaining accurate website information, publishing useful content, creating clear service pages and keeping business details consistent across online platforms can support a stronger digital presence.
However, claiming a profile does not guarantee higher rankings, recommendations or customer enquiries. ChatGPT continues to make independent recommendations based on relevant information.
Businesses in ChatGPT represents another development in the relationship between artificial intelligence and online business discovery.
As customers explore new ways to find companies and services, maintaining an accurate digital presence becomes increasingly important.
Alongside traditional SEO, Google Business Profile and content marketing, businesses can now explore new opportunities through AI-powered platforms.
Looking to strengthen your business's digital presence in the UAE? Connect with AlKatef IT Solutions UAE for professional IT solutions and digital marketing services.
Talk to our team about how we can help your business implement the strategies discussed in this article.
